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ThinkMind // BRAININFO 2019, The Fourth International Conference on Neuroscience and Cognitive Brain Information // View article braininfo_2019_1_10_90024


Why Do Seniors Accept or Reject New Technologies? Towards Developing a Seniors Oriented Technology Acceptance Model

Authors:
Cosmina Paul
Alexandru Sterea
Mircea Marzan
Aliki Economidou
Iztok Žilavec
Luiza Spiru
Adrian Garleanu

Keywords: technology adoption; gerontechnology; gerontographics; technology acceptance model

Abstract:
On the background of literature review and field-research, this article proposes a new conceptual model for understanding why seniors accept or reject new technologies and gerontechnologies. This framework bears a special focus on the relation between TV and seniors because it has been developed in the context of a new gerontechnological TV device, Senior-TV. The already existent technology acceptance models are focusing on youth and people on the job, and little research has been carried out in the area of elderly people. Hence, we inquire into the seniors’ behavioral intention towards the use of new technologies, aiming to develop a multiple-perspective conceptual model: 1) by employing a gerontographics approach, which gives a more complex data disaggregation in order to better understand the needs of the seniors; 2) by overcoming the classic TAM and UTAUT models and refining the existent models of technology acceptance tailored to seniors’ market, and to incorporate other potential relevant explanatory variables; 3) by a more in-depth understanding of the relevance of technology attributed by seniors in their life; 4) by diversifying the key informers in order to have a multifaceted perspective, such as formal and informal caregivers and to better understand how do they relate to the relation between seniors and technology. The data for the analysis came from purpose sample of 148 seniors, a survey conducted over 2017-18 in Slovenia, Romania and Cyprus and a follow-up survey conducted from February to April 2019 in the same countries, with a sample of 105 seniors, which informs on the new framework proposed here. Our research show that based on a gerontographics segmentation, scholars and practitioners alike may understand, on the one hand, the influences of seniors’ technology experimentation and acceptance, and, on the other hand, seniors’ openness towards specific types of technologies. In order to account for the seniors’ perspective on the relevance of technologies in their life, based on the gerontographics segmentation, we mapped their interests and predisposition towards the attributes of technologies. The degree to which developers meet these interest and predispositions of the seniors, give the ascendance of the new product or service of the seniors’ market.

Pages: 1 to 6

Copyright: Copyright (c) IARIA, 2019

Publication date: June 30, 2019

Published in: conference

ISSN: 2519-8653

ISBN: 978-1-61208-726-9

Location: Rome, Italy

Dates: from June 30, 2019 to July 4, 2019

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