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ThinkMind // CENTRIC 2016, The Ninth International Conference on Advances in Human-oriented and Personalized Mechanisms, Technologies, and Services // View article centric_2016_2_10_30002


Influence of the Perception of Data Security on Customer Usage of Internet Services

Authors:
Erik Massarczyk
Peter Winzer

Keywords: data security; devices; customer usage; Internet services

Abstract:
An increasing customer usage of Internet services with various devices demands a greater effort on data security and privacy issues, because more and more devices are connected and personal data are spread more widely. However, in many cases the performance of services is more important than the provision of data security. So, this leads to a need to investigate how the user perception of data security influences the usage of Internet services, which will be analyzed with the Technology Acceptance Model. Here, the aim of this paper is to figure out a possible negative impact of the perception of data security on the usage of Internet services. The aim of this paper will be that within the usage of the Technology Acceptance Model an influence of data security issues can be proven.

Pages: 21 to 23

Copyright: Copyright (c) IARIA, 2016

Publication date: August 21, 2016

Published in: conference

ISSN: 2308-3492

ISBN: 978-1-61208-502-9

Location: Rome, Italy

Dates: from August 21, 2016 to August 25, 2016

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