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ThinkMind // International Journal On Advances in Internet Technology, volume 7, numbers 3 and 4, 2014 // View article inttech_v7_n34_2014_3


Acceptance and Value of Mobile Payment Service Designs in Complex Ecosystems

Authors:
Elisabeth Pergler
Daniela Glatz
Christian Adelsberger
Rainer Schamberger

Keywords: mobile payment service; technology acceptance; external factors; complex ecosystem

Abstract:
This paper presents the results of an acceptance analysis of existing mobile payment services (MPS) and MPS concepts. The analysis was conducted by means of technical documentation on features and functionalities, usage tests and interviews with experts from the MPS ecosystem. The results indicate high acceptance of wallet MPS that support additional functionalities such as loyalty card inclusion. In addition, card-based MPS obtain high values for ease of use, and thus, might serve as transitional solution until technical standards are implemented in the ecosystem. Subsequent to a short introduction and presentation of the state of the art, the development of the evaluation framework of this study will be presented, on which the analysis of the MPS at hand is based. The results of the analysis are further transferred into the context of value and a research model is elaborated. The paper concludes with the design of a field study that will evaluate the acceptance of the suggested MPS and the corresponding value-based research model in a real-life context.

Pages: 183 to 192

Copyright: Copyright (c) to authors, 2014. Used with permission.

Publication date: December 30, 2014

Published in: journal

ISSN: 1942-2652

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