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ThinkMind // International Journal On Advances in Internet Technology, volume 9, numbers 3 and 4, 2016 // View article inttech_v9_n34_2016_2


Evaluation and Behavioral Analysis of Place-Oriented Radio by the Measurement of Cross-Cultural Understandings

Authors:
Ayaka Ito
Katsuhiko Ogawa

Keywords: place orientation; Internet radio; cross-cultural understanding; measurement; evaluation experiment.

Abstract:
The number of foreigners who visit Japan is increasing and thus it is important to build mutual understanding with people of different cultural backgrounds. In order to enhance foreign visitors’ further understanding of Japan, we propose a place-oriented Internet radio called Cross-Cultural Radio (CCR). Consequently, we proposed a new measurement, the Cross-Cultural Understanding Scale (CCUS), to validate the effectiveness of CCR, and conducted a set of evaluation experiments in Tokyo. Our experimental results illustrate that CCR can be effective in certain aspects of cross-cultural understanding. This paper aims to explore foreign visitors’ concrete process of understanding by analyzing the behaviors of participants during the experiment. Additionally, the type of place-oriented contents that are suitable for enhancing cultural awareness will be discussed.

Pages: 52 to 62

Copyright: Copyright (c) to authors, 2016. Used with permission.

Publication date: December 31, 2016

Published in: journal

ISSN: 1942-2652

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