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ThinkMind // SERVICE COMPUTATION 2012, The Fourth International Conferences on Advanced Service Computing // View article service_computation_2012_4_20_10085


Determine the Market Position for VTS Service Systems Based on Service Value Position Model Using Novel MCDM Techniques

Authors:
Chia-Li Lin

Keywords: Vehicles telematics system (VTS), Service system, market position, DEMATEL, VIKOR

Abstract:
With the development of information and communication technology, People are gradually replaced map with the Vehicles telematics system (VTS). In addition, navigation is not the only function of VTS nowadays, new generation VTS even provides various functions and system services. This study tries to discuss the development trend of VTS products/services and customers’ needs of navigation & location services, audio-video & entertainment services, communication & information services and safety & security services. However, automobile manufacturers and VTS products/service providers need to determine the new product development strategy based on their customers’ needs. Because customers’ needs will influence the automobile sales and give an impact on the development of VTS service in the future.

Pages: 70 to 77

Copyright: Copyright (c) IARIA, 2012

Publication date: July 22, 2012

Published in: conference

ISSN: 2308-3549

ISBN: 978-1-61208-215-8

Location: Nice, France

Dates: from July 22, 2012 to July 27, 2012

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