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ThinkMind // International Journal On Advances in Telecommunications, volume 10, numbers 1 and 2, 2017 // View article tele_v10_n12_2017_6


Microarea Selection Method for Broadband Infrastructure Installation Based on Service Diffusion Process

Authors:
Motoi Iwashita
Akiya Inoue
Takeshi Kurosawa
Ken Nishimatsu

Keywords: broadband services; infrastructure installation; data mining; area marketing; area characteristics; demand forecast; decision support system; algorithm

Abstract:
Wired/wireless information communication networks have been expanded to meet the demand of broadband services as part of information and communication technology (ICT) infrastructure. As the installation and expansion of ICT infrastructure requires a large amount of time and money, the decision on how to select the installation area is a key issue. Low-usage facilities can cause problems for businesses in terms of investment efficiency. Moreover, it takes time to select areas because of the need to estimate the potential demand and to manage the installation of the infrastructure for thousands of municipal areas across a nation. In this paper, we propose an efficient microarea selection method for use during the life cycle of broadband services, i.e., from early to late stage. This method is developed considering consumer segmentation, the broadband service diffusion model by consumer behaviour, and area characteristics based on employee fluidity. The proposed method is evaluated on worldwide interoperability for microwave access (WiMAX) and its applicability is ascertained on the basis of the infrastructure’s area penetration rate and area characteristics.

Pages: 60 to 71

Copyright: Copyright (c) to authors, 2017. Used with permission.

Publication date: June 30, 2017

Published in: journal

ISSN: 1942-2601

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