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ThinkMind // UBICOMM 2014, The Eighth International Conference on Mobile Ubiquitous Computing, Systems, Services and Technologies // View article ubicomm_2014_7_30_10090


A Case Study on Understanding 2nd Screen Usage during a Live Broadcast - A Qualitative Multi-Method Approach

Authors:
Mari Ainasoja
Juhani Linna
Päivi Heikkilä
Hanna Lammi
Virpi Oksman

Keywords: media multitasking, 2nd screen, case study, user types

Abstract:
Media multitasking with different 2nd screen devices – i.e. with tablets, smartphones and laptop computers that are used simultaneously with viewing a television broadcast – has rapidly become a common user behavior. While this behavior can be measured quantitatively in several ways, fairly little is known about the reasons and motives behind it. To compose a better understanding of the role that 2nd screens have in the viewing experience of the user, we conducted a case study with 12 participants by using a combination of qualitative data collection methods. Through thematic analysis we combined four ideal types, Commentator, Analyzer, Home Gamer and Active Follower, which exemplify the different meanings that 2nd screen usage has for the viewer.

Pages: 196 to 203

Copyright: Copyright (c) IARIA, 2014

Publication date: August 24, 2014

Published in: conference

ISSN: 2308-4278

ISBN: 978-1-61208-353-7

Location: Rome, Italy

Dates: from August 24, 2014 to August 28, 2014

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